Record Code
|
Record Series / Activity
|
Description / Scope Notes
|
Examples of Record Types
|
Retention Period
|
Final Disposition
|
Office of Primary Responsibility (OPR)
|
Privacy Considerations (Y / N)
|
|
MK-01
|
Communications
|
Records related to public relation communications and social media activities of the institution
|
Announcements | Newsletters | Press Releases | Publications | Speeches and Addresses | Presentations | Public Relations | External Relations | Media Coverage | Facebook | Twitter | Instagram | LinkedIn
|
5 years
|
Selective retention by archives
|
Marketing; Shared
|
Y
|
|
MK-02
|
Marketing
|
Records related to the marketing campaigns and advertisements of the institution in various forms and formats
|
Marketing Campaigns | Branding | Advertisements | Brochures and Pamphlets | Posters | Signage | Displays
|
Discontinuation + 5 years
|
Selective retention by archives
|
Marketing; Shared
|
N
|
|
MK-03
|
Sales
|
Records related to establishing the capabilities and services necessary to communicate with, add value to, and extract revenue from relationships maintained with external clients and customers
|
Sales Orders | Sales Proposals | Sales Reporting and Analysis | Client/Customer Relations Documentation | Market Research and Analysis
|
7 years
|
Selective retention by archives
|
TBD
|
Y
|
|
MK-04
|
Graphic Design and Media
|
Records related to the graphic design and multi-media content utilized in institutional publications and other issuances
|
Drafts and Final Copies of Institutional Content Utilizing Graphic Design Elements | Reviews and Approvals | Photographs | Sound Recordings | Video Recordings
|
Discontinuation + 5 years
|
Archive
|
Marketing; Shared
|
N
|
