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Records Management

MK Marketing and Communications

Record Code

Record Series / Activity

Description / Scope Notes

Examples of Record Types

Retention Period 

Final Disposition

Office of Primary Responsibility (OPR)

Privacy Considerations (Y / N)

MK-01

Communications

Records related to public relation communications  and social media activities of the institution

Announcements | Newsletters | Press Releases | Publications |  Speeches and Addresses | Presentations | Public Relations | External Relations | Media Coverage | Facebook | Twitter | Instagram | LinkedIn

5 years

Selective retention by archives

Marketing; Shared

Y

MK-02

Marketing

Records related to the marketing campaigns and advertisements of the institution in various forms and formats

Marketing Campaigns | Branding | Advertisements | Brochures and Pamphlets | Posters | Signage | Displays

Discontinuation + 5 years

Selective retention by archives

Marketing; Shared

N

MK-03

Sales

Records related to establishing the capabilities and services necessary to communicate with, add value to, and extract revenue from relationships maintained with external clients and customers

Sales Orders | Sales Proposals | Sales Reporting and Analysis | Client/Customer Relations Documentation | Market Research and Analysis

7 years

Selective retention by archives

TBD

Y

MK-04

Graphic Design and Media

Records related to the graphic design and  multi-media content utilized in institutional publications and other issuances

Drafts and Final Copies of Institutional Content Utilizing Graphic Design Elements | Reviews and Approvals | Photographs | Sound Recordings | Video Recordings

Discontinuation + 5 years

Archive

Marketing; Shared

N