UDST LibGuides: Digital Marketing: Marketing Journals

Marketing Journals

International Journal of Research in Marketing
Official Journal of the European Marketing Academy. Available online via ScienceDirect.
Journal of Consumer Psychology
Available online via ScienceDirect.
Journal of Consumer Research
An interdisciplinary journal focusing on all aspects of consumer education. Available online via Business Source Ultimate.
Journal of Marketing
Journal of the American Marketing Association. Available online via Business Source Ultimate.
Journal of Marketing Research (JMR)
Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices. Available online via Business Source Ultimate.
Marketing Letters
"Marketing Letters: A Journal of Research in Marketing" publishes high-quality, shorter papers on marketing, the emphasis being on immediacy and current interest. Available online via SpringerLink Fully Open Access Journals.