"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.   In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.   By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Renewable Energy Resources is a numerate and quantitative text. It covers the many renewables technologies implemented worldwide by harnessing sustainable resources, mitigating pollution and climate change, and providing cost effective services. This fourth edition is extensively updated by John Twidell with global developments as underpinned by fundamental analysis and illustrated by case studies and worked examples. Efficiency of end-use and cost-effectiveness is emphasized. Each chapter begins with fundamental scientific theory, and then considers applications, environmental impact and socio-economic aspects, before concluding with Quick Questions for self-revision, Problems and new Exercises. Basic theory underlying the technologies is covered in succinct Reviews of electrical power, fluid dynamics, heat transfer and solid-state physics. Common symbols and cross-referencing apply throughout; essential data are tabulated in Appendices. Renewable Energy Resources supports multidisciplinary master's degrees in science and engineering, and specialist modules at undergraduate level. Practicing scientists and engineers will find it a useful introductory text and reference book.

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives:   1.      Community 2.      Publishing 3.      Entertainment 4.      Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

Drought. Wildfire. Extreme flooding. How does climate change affect the daily work of scientists? Ecological restoration is often premised on the idea of returning a region to an earlier, healthier state. Yet the effects of climate change undercut that premise and challenge the ways scientists can work, destabilizing the idea of "normalcy" and revealing the politics that shape what scientists can do. How can the practice of ecological restoration shift to anticipate an increasingly dynamic future? And how does a scientific field itself adapt to climate change? Restoration efforts in the Columbia River Basin--a vast and diverse landscape experiencing warming waters, less snowpack, and greater fluctuations in precipitation--may offer answers to some of these questions. Shana Hirsch tells the story of restoration science in the basin, surveying its past and detailing the work of today's salmon habitat restoration efforts. Her analysis offers critical insight into scientific practices, emerging approaches and ways of thinking, the incorporation of future climate change scenarios into planning, and the ultimate transformation--or adaptation--of the science of ecological restoration. For scientists and environmental managers around the globe, Anticipating Future Environments will shed light on how to more effectively cope with climate change.

Car Safety Wars is a gripping history of the hundred-year struggle to improve the safety of American automobiles and save lives on the highways. Described as the "equivalent of war" by the Supreme Court, the battle involved the automobile industry, unsung and long-forgotten safety heroes, at least six US Presidents, a reluctant Congress, new auto technologies, and, most of all, the mindset of the American public: would they demand and be willing to pay for safer cars? The "Car Safety Wars" were at first won by consumers and safety advocates. The major victory was the enactment in 1966 of a ground breaking federal safety law. The safety act was pushed through Congress over the bitter objections of car manufacturers by a major scandal involving General Motors, its private detectives, Ralph Nader, and a gutty cigar-chomping old politician. The act is a success story for government safety regulation. It has cut highway death and injury rates by over seventy percent in the years since its enactment, saving more than two million lives and billions of taxpayer dollars. But the car safety wars have never ended. GM has recently been charged with covering up deadly defects resulting in multiple ignition switch shut offs. Toyota has been fined for not reporting fatal unintended acceleration in many models. Honda and other companies have--for years--sold cars incorporating defective air bags. These current events, suggesting a failure of safety regulation, may serve to warn us that safety laws and agencies created with good intentions can be corrupted and strangled over time. This book suggests ways to avoid this result, but shows that safer cars and highways are a hard road to travel. We are only part of the way home.

Intro -- Table of Contents -- Acknowledgements -- The Presumed "Link" Between Animal Cruelty and Violence to Humans -- Constructing the "Link" -- Methodological Procedures -- Does animal cruelty during childhood correlate with being violent toward humans later in life? -- How do women's and men's reported rates of animal cruelty differ? -- Telling Tales to Account for Incidents of Animal Cruelty -- The Findings and Limitations of this Study -- Conclusions and Implications: How Understanding the Social Construction of Animal Cruelty Helps Clarify Other Acts of Juvenile Delinquency -- Diagnostic Interview Schedule (DIS) Items -- References -- Index.